People don’t like to be taken for granted, irrespective of whether they are giving freely of their time and resources or whether they are paying for them.  Make a patient feel taken for granted and just expect his or her business to keep coming your way, and you risk losing them forever.  The key to dental practice marketing success is patient appreciation.

Patients have always had choices of what dentist to choose, but in today’s economy they have more choices than ever before and a greater willingness to use it.  With so many dental offices just a stone’s throw away, your patients have  access to what are sometimes significantly cheaper prices and no buyer in his or her right mind is going to stick with any dental office that doesn’t offer excellent value for money and first-class service, no matter how long they might have been a patient in the past.  Times are changing and as you know dental insurance benefits are getting cut each year and more of your patients are having to pay increased out of pocket costs.

Often what happens with most dental offices is that the office forgets just how valuable a patient really is to the success of their practice. A new dental practice down the road is willing and eager to “steal away” unhappy patients from other offices.

So even if your patients appear to be totally loyal to your practice, never make the mistake of taking them for granted, as there is always someone else who will quite happily come along and show them how much their patronage is valued.  Bottom line, appreciate your patients and most importantly let them know repeatedly because if you do this, you will have more patients and even more referrals. It is one of the most simple dental practice marketing principles to use.

One of the special ways saavy dentists appreciate their new patients is with a series of new patient welcome videos and emails that come from your practice.  How many times have you been to a doctors office and received something like that?  I am willing to bet never.  The successful Dental Practice Dashboard Members have access to the “New Patient Welcome System” that comes free with their membership.  in less than 5 seconds you can literally send your new patient a series of friendly and informative emails and videos welcoming them to your practice. If you don’t know the power a new patient welcome system will do for your practice, you are missing a great opportunity to be one step ahead of your competition.

Click Here now to discover all the benefits of the Dental Practice Dashboard Automated Practice Building System.

The purpose of any marketing and advertising for your dental practice is to get noticed and stand out.  But sadly this is not the case for 95% of dentists out there.  Recently in the news there is a big debate in Washington DC about the wealthiest 1 percent.  Now I am not about to start a political discussion here but there is a cross over to marketing and a message you should check out.

Marketing Guru Dan Kennedy has what he calls a “Renegade Millionaire”  Marketing System and today I want to share with you his first Renegade Millionaire Principle.  The first principle states ” The Marjority Is ALWAYS wrong”.  Wow, pretty bold statement right?  Well here is why.

1.  1% of the  US population will become extremely wealthy

2.  4% will achieve financial security

3.  95% (the MAJORITY) will live paycheck to paycheck

So, What  Does This Principle Tell Us?

It should tell you that 95% (and probably more) of the people around you have the wrong thinking about money, about success, and, in a broader sense, about business, advertising, and marketing.  If that really wasn’t the case, there would be the reverse and 95% would be wealthy and successful.

So, why is it that 95% of dentists are using the same marketing and advertising strategies as the dentist down the road?

Just in the past two weeks I have received 3 direct mail postcards from dentists in my area.  Now, there is certainly nothing wrong with direct mail if done correctly, however, all 3 of these direct mail pieces looked almost identical.  Seriously, you could have taken out one doctor’s name and replaced it on the other postcard.  So who or why should I choose one dentist over another if their advertising all looks the same?

Bottom line is this…if you are open to the idea that if you do some marketing and advertising  a little different and out of the “norm” from your competitors you can have massive success.   If you do this you will join the very elite 1% Dental Practice Marketing Club and have lots of patients to show for it.

What Should You Do with this Knowledge?

Get out a pad and pen and write out a list…

What is unique about you?
What is unique about your dental practice?
Your services?
What are the ‘standard marketing norms in your industry? (write out as many as you can think of)
How can you break every single one of those ‘norms’?

Set a goal for 2012 to be a rebel and break the boring standards of marketing your dental practice!

You have most certainly seen a banner ad by now.  In fact, they are everywhere on the internet today but the question is… “Do you know how to use  internet banner advertising to get more dental patients?”  There are a wide variety of options available for dentists today to create banner ads on the web.

The following tips will help you get up on your feet and make your banner advertising sizzle. With these simple tips, you will always have prospective patients coming to your dental website and even better to get them coming into your office.

1.  You must be able to capture the attention of your target audience, your title and topic should be thought of with great purpose. You have to make the people believe that your banner advertising is worthy of their time. The advertisement has to meet the audience’s needs and wants.

2.  You need to choose what type of banner ad you are going to use.  You have the choice between text ads and graphic banner ads.  This may be determined by where your banner ad will show up.

3.  You want to select the banner ads to only show up for your surrounding geographical area.  Make sure to test various designs and verbiage on your banner ads and compare which one is working best.

4.  Only target one service at at time.  You want to be as effective as possible and the only way to do that is to stay focused with your banner ad and marketing message.  By doing this, you will only attract qualified leads.

5.  Make sure to use a limited budget at first.  The great thing is that banner ads are relatively inexpensive compared to other forms of advertising.  You want to test them first and see what type of response you are getting.  No sense in running any advertisement including banner ads if there is no return on investment.  If you don’t get great results at first, that doesn’t mean quit it just means you need to alter you ad.  That is why you want to limit your budget at first, like anything, it takes a little tweaking to find which one will work best.

With any banner ad you will most likely be directing them back to some webpage of your dental practice website.  Always remember that simply having a website doesn’t mean it can sell your services. You must be sure to accompany it with effective marketing strategies.  You should always have an irresistable offer on the webpage your direct them to and a clear call to action.

You might be asking yourself what is Internet Branding and how can it help me market my dental practice?

Internet branding is one strategy that business owners can employ to establishing their position in the marketplace. Even well-established companies are investing on creating an online brand reputation since internet branding strategies have also produced massive impact on a brand’s effort to expand. This is most important these days wherein the internet has taken on the majority role in the everyday lives of the consumers. Hence, you need to utilize it as one of the means that you can communicate your message to them.

With internet branding, you are basically utilizing the tools provided by the internet as a leverage to all your marketing efforts. The objective with using the internet as a medium for promoting your brand works the same way as any other branding methods, which is to increase the demand for the services and products in your brand and business.

Importance of Internet Branding

Every business owner is aware of the benefits that a good brand can make for your company. Since the brand is basically what distinguishes you from any other business that offers the same products or services, you must execute your branding strategies properly to produce the results you want. Take a look at some successful brands in the industry, who have become so distinct to the point wherein their names have been associated with a certain product. This is what business owners must try to aim for.

In business terms, this is referred to as brand positioning. It establishes the main focus of your products and services to your target market. Therefore, you will be utilizing the specific features that makes your services distinct from the others and use that as a focus of your message in your internet branding effort.

Is It Worth Investing In?

Several companies and brands have worked so hard on establishing their brand and yet they fail to look into the possibilities of producing an effective and profitable online brand. Hence, they lose that advantage to other brands who worked on appealing to the consumers and making their offer known.

However, if you opt to embark on an internet branding strategy for your dental practice, you must not also neglect the positive value or message that you are trying to impart with regards to your business. To sum it up, a good internet branding strategy is worth your investment. So, don’t just go right into an online campaign for your brand. It must be something that is a result of your thorough evaluation and planning.

What About Your Dental Practice?

Despite the large impact of the internet in people’s lives today, it will only continue to grow in the years to come.  This makes the internet an even more reliable avenue to expand your marketing efforts. The best thing about the internet is that it provides an even playing field for large and small dental practices to promote their brand. Even brand new dental offices can utilize the internet as a means to position their brand and make their existence known in their geographical area.

The benefits of offering your services and products and brand to your prospective patients in your geographical area via the internet is greater than ever before.  By maintaining the value and continually differentiating your dental practice, you will have a competitive advantage over all the other dental offices in your area which will means more patients for your office.

With all the advertising messages out there, it’s nearly impossible for your marketing to stand out right?  Just in the past 3 weeks alone I have received 5 dental practice offers in the mail.  The thing is, they all pretty much look the same, so what would make me choose one over the other?

You see, for the past 3 years I have been using a very simple tool to increase the attention-grabbing power and readability of my copy, my websites, and all of my marketing materials and it can do wonders for your dental practice advertising, too!  For those of you who know me, I tell it how it is and when I recommend something, it’s because I feel that there is real value to you and your dental practice.

This tool is called CopyDoodles® and it has been working to personalize and add a unique attention grabbing feeling to my marketing! CopyDoodles are a collection of hand-drawn, handwritten graphics that you can add to all of your marketing pieces, online and offline! You can use them for direct mail pieces, postcards, your website, even your business cards.  If you take a look, you can see I use them on my website too.

My friend Mike Capuzzi is the creator of CopyDoodles and is a marketing genius.  I definitely think you should check it out because not only do I use CopyDoodles, but  now he has created a very special version of his product specific for the dental industry, called the Dental Doodles.

CLICK HERE to check it out for yourself!

P.S. CopyDoodles have worked to boost marketing response for thousands of other business owners around the world in every profession and industry. Check out his quick video so you can see the proof for yourself.  WATCH THE VIDEO HERE

You’ve gone through dental school. You learned the oral anatomy and physiology. You’re now a full fledged dentist and doctor.

Now it’s time for you to surround your daily life and role as a dentist. Or is it?

Despite what most dentists have been taught and how most operate their practice, your primary function as the owner of your very own dental practice is NOT as the chief deliverer of dental care.  Yes, if you are the sole dentist in your office, you will also have to provide those services but that is not what we are about to talk about.

You see…your primary function is in the acquisition and retention of patients.

It’s in the building, growing, and securing of your practice first and foremost. Because without a consistent and predictable method for acquiring and keeping patients long-term your practice will always struggle to meet your financial goals and expectations.

Best-selling author, Michael Masterson, explains in his book “Ready, Fire, Aim”, there’s nothing more important or critical to an entrepreneur (something most dentists unfortunately don’t acknowledge they are) than a reliable method of acquiring and retaining new customers, clients, or in your case, patients.

In the early stages of the financial growth of your practice, your priority must be in the developing of that reliable patient-acquisition process. In other words, until you reach a certain critical mass in your practice, you should not take your focus off of developing a solid process or system for acquiring new patients.

Later, once you have that reliable system in place you can then shift a portion of your time and focus to the internal marketing of new services and products to existing patients. But, no matter how financially flush your practice gets, a portion of your time must always go to towards maintenance of your new patient acquisition system.

You see, even though the bulk of profits in a dental practice come from the marketing of long-term preventative care and additional ancillary services and products to already-acquired patients, the long-term growth and security of your practice comes from the external, front-end marketing to acquire new patients. Without a solid system in place to consistently acquire new patients, your practice and cash flow will eventually diminish right along with patient attrition.

Patient retention, no matter how stellar it is in your practice, always entails the loss of a certain percentage of patients. It’s the nature of the beast. This is why it’s essential to have a process in place that regularly brings new patients into your practice.

The aim of your front-end marketing efforts is to find evergreen sources and marketing funnels that predictably bring new patients into your office.

This can include methods such as: monthly new mover mailings and sequences, small space lead generation advertising, pay-per-click advertising online, the friendly-neighborhood postcard process, direct mail list rental, Facebook advertising and many other proven methods.

The point is just this:

There’s nothing more important to the life, security, and success of your dental practice short and long-term than being able to profitably acquire new patients every month.  Not your knowledge or dental skills. Not the decor in your office. Not the quality of your care. And not your ability to do good work.  Sure these are all factors and important but you see…

The lifeblood of any business… including your dental practice… is the steady stream of new patients coming through the doors.

So, can you honestly say you have new patient acquisition nailed?  And be honest, do you truly have a system in place that you can repeat month in and month out?  Or are you constantly searching for the “holy grail” of new patient delivery?

If not, analyze your time to see how much of it your spending on the priority of new patient acquisition compared to anything and everything else.

If you find you’re falling short in this area, here are some actions you should consider taking right away:

1.  First, schedule time in your calendar EVERY WEEK to focus on finding media you can test new patient lead-generations efforts within.

2.  Second, commit to testing at least one new source of patient leads every month. Use lead generation to acquire the names and contact information of prospective patients from the new source, then those leads through a multi-step follow-up system to convert a percentage into paying patients.

3.  Third, monitor the ROI (Return On Investment) you get from each new source of leads. For now, if you break-even on the initial acquisition of new patients, continue to run that campaign each month monitoring the ROI.

4.  Lastly, start the process over each month, while continuing to monitor the existing break-even campaigns you have going.

Over time, what you’ll find out what media is working best for you and ones that might be duds.  Some you won’t be able to break-even on the front and for those you’ll have to think about dropping them, or at the very least looking to see that you are using that media correctly. But, as you do find sources of leads you can make work, your stable of new patient sources will grow.

The end result is that over time you’ll have several different sources of new patients that routinely bring you new patients every month. And ultimately that is what you want, several sources.

Dentists always ask me which is the very best way to effectively market your dental practice.  The answer is what ever methods get the best results.  There is no one media, and today, you need to be doing lots of different things to help your practice grow.

Bottom line is, you’ll have a reliable process and system for acquiring new patients, and you’ll be able then shift your focus to maximizing the profitability of those new patients coming into your office with back-end, internal marketing processes.

And that’s your primary job as the owner and operator of your own dental  practice.

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Want a simple and complete, done-for-you New Patient Acquisition System “In-A-Box”…

If you’re like most dentists – you either don’t like the marketing aspect, are too busy right now to find time to focus on the new patient marketing – or, you just don’t have the confidence in your marketing knowledge to develop a reliable and predictable system that brings you new patients every month, then this is for you.

CLICK HERE to put this automatic new patient generation “machine”  to work for you!   This system does over 11 marketing and patient generating activities, and 98% of the work is already done for you!

In case you are unaware Facebook has this really cool feature and I wanted to make sure that you knew about it.   It is called Facebook Places, and it has some interesting marketing and advertising potential for dentists just like you.

According to Facebook, “Places is a Facebook feature that allows you to see where your friends are and share your location in the real world and at real time. When you use Places, you’ll be able to see if any of your friends are currently checked in nearby and connect with them easily. You can check into nearby Places to tell your friends where you are, tag your friends in the Places you visit, and view comments your friends have made about the Places you visit. Use Places to experience connecting with people on Facebook in a completely new way.”

While this quote from Facebook is not necessarily exactly how a dentist can use it, I think you get the idea.

Currently, the Facebook Places application is only available with mobile access to the Facebook application ( as far as I know anyway) for most smart phones today.

If you have a smart phone with a Facebook app, here’s what I recommend you do right away:

Get your practice location entered into Facebook Places.

Just follow Facebook’s instructions below:

For now, get your dental practice location into their system. Once you have it in the system, you want to promote having your patients check in to your office.  They will now be able to select your office location because you created one within Facebook.

So what is the advantage?   FREE ADVERTISING.  You see, every time a patient checks in, all their Facebook friends will see that they checked in to your office.   How cool is that?  The average Facebook user has 130 friends not to mention that their friends also have friends which means that check in can be seen by a lot of people.

So how do you best  maximize and leverage Facebook Places as a dentist?

Well, you can be creative with this.  You could have contests or promotions or incentives for having your patients check in when they come into the office.  Patients love contests, deals, giveaways, and the chance to win things.  Not only that, it makes coming to your office a little more fun.  Imagine people having fun at the dentists office

[Sidenote: this is also another reason to start using Facebook Advertising (different from social media marketing on Facebook) to promote your dental practice to targeted users of Facebook in your local area. I can't say enough about how effective Facebook Advertising is right now and it keep getting even better.]

So, what are you waiting for?  Go ahead and get started on your Facebook Places.  It is 100% FREE and will only take you a few minutes to do.

How has your dental practice website been working for you lately? Does it regularly send you qualified leads and new patients into your dental  practice? Or does it just sit out there in cyberspace costing you money each month and each year?

If you answered yes to the first question, congratulations, because you are in the minority of dentists out there.   But if you’re like many dental practice doctors and owners, you probably answered yes to the second question. And that means you’re losing money.

Because these days if you’re not maximizing your website and using it’s capabilities CORRECTLY, you are losing a huge opportunity to attract patients looking for your services in your area.  Notice the key phrase is CORRECTLY, because 9 out of 10 dentists are not using their website or the internet correctly to attract more patients.

Your dental practice website is where you should be sending all your  prospective patients so they can get the info they need to confidently choose your dental practice over the office down the street.   So if your dental practice website isn’t doing its job, then all your other efforts are wasted.

Unfortunately, most dentists aren’t even sure exactly what their dental practice website needs to do and should do,  let alone what it needs to say or where to say it on their website to make the right prospects take notice—and take action.

DON’T WORRY, it’s NOT YOUR FAULT!  After all, the only people educating dentists out there are the ones trying to sell them their website solutions which is why 9 out of 10 dental practice websites are a  complete waste of money.

This is a HUGE problem. Why?

When someone lands on your dental practice website they typically spend less than 5 seconds deciding whether or not they’re going to stick around. Then maybe another three seconds looking for whatever it is they’re searching for.

If they can’t find what they need in that time frame and there is nothing to catch the viewers attention…they’re gone!

Mess that part up and your prospective patients won’t know you have what they want…How to go about getting it…Or why they should choose your dental practice, instead of your competition.

Unfortunately, all too often far more time and energy is spent on getting more website traffic and making a website look pretty than on making sure it’s going to convert those visitors into new patients. So dentists regularly spend a fortune on Search Engine Optimization (SEO) and website re-designs but do very little in the way of tracking  new patients and collecting qualified leads  from their fancy website.

If you’re getting website traffic and lots of it… great!  But you have to ask yourself: “Do I know who any these website visitors are? Can I follow up with them or build a relationship with them before they even step foot into my dental practice?” If the answer is no, you’re right back where you started, with nothing to do but sit back and hope that they will magically appear in your office.  Sure, you will get the occasional new patient now and then but to get in on the action and start seeing real successful results, you have to move that website traffic from the Internet superhighway and into your office.

Another common problem is that all or alot of the focus is on trying to save money. So dentists build a website themselves using templates, or hire the cheapest company they can find to give them a “template style” website, with little or no thought to getting a site that’s actually an effective patient attraction and marketing tool.  And you know exactly the kind of website companies out there selling this type of website.  There is no shortage of companies selling you these “dental practice websites”.

Making this shift will make a big difference:

Instead, your main focus should be to make sure your dental practice website focuses on the needs and wants of your website visitor and lets visitors know right away what they can find there, and makes it super-easy for them to find it.

Because people only sign up, request more information, or call your office when they can find all the info they need to confidently take action. That means you need to do a good bit of strategy and planning BEFORE you even think about, build, hire,  or change your dental practice website.

So before you go spending another dime or minute on your website, ask yourself these questions:

1.  What is the purpose of my website or web pages? (collect leads, follow up with the leads automatically, give specific information, convince people to call your office for an appointment, etc.)? And which one of these are most important?

2.  What is the purpose of each page on my dental practice website (for both the visitor and for your practice)?

3.  Do I know what needs to be said and how each page should be set up to convert website visitors into new patients?

Have you ever noticed that there is a real disconnect these days between a dental practice and it’s prospective patients?    And why is it that the communication between the advertising and marketing dentists are doing  to their prospective patients can be so far off the mark?

We are all bombarded by information each and every day about all types of products and services. It’s not easy to cut through the clutter to capture your attention is it?

So if you are advertising your dental practice, the question is, are you putting out the right message to your prospective patients? So much of what is being done out there is about “I” meaning the practice or even the doctor…how selfish is that?

Don’t take this personally but here is a newsflash, prospects don’t care about that, at least not right away. While visiting several dental practice websites last week it was quite clear that the message these practices were sending out was about them. This is great, if they are going to sell something to themselves. After all, isn’t the goal to marketing  to catch the attention of  your prospects and be of benefit to others who would be interested in your services?  There were no benefits or reasons why someone should be doing business with them. In fact, other than the colors and names of the practices on these websites, they were pretty much all the same.  In fact, the entire focus of these websites was about their practice or the doctor, how long they have been in practice, their accomplishments, what services they provided and so on. This is all great but so what?

You see there really should not be an “I” in practice. No, I am not talking about the spelling, that would be silly. There needs to be an “I” to spell practice, but you need to stop focusing the attention of your ads, website, and brochures on your practice.

When a prospect visits your website or views an advertisement where should the focus be? Here is a hint.. it should not be about you.

While eating at the diner the other week with my wife and two young daughters (I love a good diner), I noticed that they have those table mats with all the advertising on it. Since it was in front of me I looked over it. There were probably 20 little advertisements on there. So I searched through each one and it was clear that each advertisement was almost identical in nature. In fact, there was even one dental practice advertisement on there.  Here’s the thing ALL the ads had different names of companies as the major focus of the ad. That was the first thing and the most prominent aspect of each advertisement. I had no idea about any of these companies let alone what they can do for me. Sure I knew that the fence company had something to do with fences, but there was nothing in there about why I should give them my business. Why should I want to do business with that company? What is compelling about what they do? I am not sure because all they were focused on was their company…not the benefits of working with them or the problems that they could solve.

You literally only have a few seconds to capture the attention of your prospects so you better make sure there is a compelling reason to make your prospects want to read your ads or website or whatever marketing media you are using.

Here are five quick tips to make sure that you capture the attention of your prospective patients:

1. Make sure to have a benefit rich headline front and center-this captures attention quickly
2. Talk about the problems that your prospective patients are dealing with
3. Focus on what your prospective patients wants, not your practice or credentials
4. Give away information that could benefit your prospective patients
5. Have a clear call to action of what you want the prospective patient to do next

If you do these 5 things, your prospective patients will have a better understanding of what you can do for them and ultimately they will be attracted to becoming a patient in your practice.

Take a look at the marketing and advertising messages you are currently sending to your prospects. Does it focus on the prospect or does it focus on your practice?

The most important thing you can do is to get rid of the “I” in your practice!

Dentists’ are busy. I mean extremely busy. They’re strapped for time.  They are seeing patients, working harder and longer than ever before, and having to get better at marketing their practices in order to compete with other practices in the area.  They are busy putting out fires that require immediate attention in their practice on a daily basis and before you know it, you are focusing on putting out fires instead of practice growth.  Unfortunately this leads to a constant struggle to grow and to maintain a steady stream of new patients.  I mean who has the time to do all this?

And it’s probably no secret that technology can be the answer.  So, how can technology create more patients, more time off, and more money?

The answer is automation.  Automated marketing for dentists will efficiently build their practice excluding the necessary time needed to create these online efforts, but the reality is, most dentist lose additional money and time advertising by trial and error with little results.

First, we must clearly define the word automation.  Automation as defined by  www.merriam-webster.com means that  “automatically controlled operation of an apparatus, process, or system by mechanical or electronic devices that take the place of human labor”.   

Let’s break down a few key words in the definition that stand out.  The first part that stands out is the term “automatically controlled” which means, it works no matter what is going on.

The second key word is the term “system”.  There is a acronym that I use all the time to describe the word system and that is:

S- Save
Y-Your
S-Self
T-Time
E-Energy
M-Money

A system is a process in which is repeatable and duplicatable and that has the same desired outcome time and time again.  This is a very important aspect about any marketing activity.  The reason why so many practices struggle to attract and retain new patients is because they don’t have a systematic approach to acquiring them.  So while fires are constantly being put out it takes the focus away from the patient acquisition area of the practice.

The third and final key words that stand out are “take the place of human labor”.  In other words it has to save you time and not rely on you to get the job done.  If it relies on you to get all the work done, it is not automated.

Now, at first, marketing automation might feel daunting for dentists.  But it doesn’t have to be.

We’ve been hard at work over the last 18 months perfecting this process for dentists and their staff so that when they finally take the first step in choosing our marketing automation system, the Dental Practice Dashboard, they get to experience the benefits of automation and efficiency almost immediately.

We have worked diligently to provide the best and easiest experience for our new members and dashboard users.

After months of analysis, debate,  testing, and feedback we introduced our Cash Flow Explosion New Member Guide for all new Dental Practice Dashboard members.  It delivers a combination of step-by-step instructions to get you off and running using our system as quickly as possible.   Along with the New Member Guide we have created a New Member Welcome video that also walks you through what to do first and ensures that you will know exactly what to do and to get you up and running in a matter of minutes.

It’s a formula that blends just the right amounts of education, strategy and content to ensure our new Dental Practice Dashboard members will be successful.  We know what works. We know our Dashboard members need our software, strategy and content help from us.  And we know the doctors that use our system need to be committed to the marketing automation system they are implementing. This is not a basic little tool. It is a complete marketing and practice building system that will revolutionize the way dentists marketing their practice.   The Dental Practice Dashboard offers over 11 marketing and practice building strategies in one easy to use system.  And like any system, there is no magic button to push, the reality is it takes time and dedication to make it extremely successful for you.  The good news is that we have done 98% of the work for you.

It Turns You into A Local Celebrity Dentists, And Makes You One Of The Most Respected Dentists In Your Area, and it does it with multi-media technology with the combination of Audio, Video, Text, Websites, and so much more!

Click Here now to discover all the benefits of the Dental Practice Dashboard Automated Practice Building System.